ECPs Need to Treat Patients as Consumers

"In response to increasing pressure from 'big box' retailers, independent practitioners need to change their behavior to survive and thrive, according to two ophthalmic industry experts speaking during a webinar yesterday. Essilor hosted the discussion, with a guest speaker from VSP Vision Care and a live question-and-answer session," reports Optometry News. "Essilor senior vice president of customer development, Howard Purcell, OD, FAAO, told participants that private optometry practices in Australia and the United Kingdom are being overshadowed by Spec Savers, and that U.S. optometrists must pool their resources to prevent a similar situation from occurring." Read more.