Transitions PR Campaign for Eye Health of Minorities Wins Award

Transitions Optical's "Meeting the Eye Health Needs of Culturally Diverse Groups" program won PRWeek Award for multicultural marketing campaign of the year. The company that created the campaign for Transitions was Euro RSCG Worldwide, and it has worked with Transitions Optical on multicultural outreach since 2006. The first initiative focused on the eye health needs of Latinos, then African Americans and Asian Americans. The initiative educates groups about their unique eye-health risks—and helps eyecare professionals do the same (and reinforces Transitions Optical's leadership in this cause). Read more.