Pritts to Consult for Spy Optic

Spy Optic is consulting "with optical industry veteran, Jim Pritts," according to Midwest Lens. "He will facilitate research and development of lens technologies, working closely with the Company on product design and development, sourcing, quality, technology communication, intellectual property and prior art, and marketing and training. 'Jim, aka "The Wizard of Light," is a legend in the business and there isn’t much he doesn’t know, from optics and development to sourcing and production and even into the sales and marketing conversation, especially as that relates to what the marketplace embraces technology-wise and, therefore, the opportunities for SPY to further enhance the performance and appeal of its eyewear,' says Carol Montgomery, SPY® CEO." Read more.