Activist decided to deviate from their original Dewey Decimal - inspired naming schema and focused on names that allude to discovering inspiration for creative change through exploration. Co-founder and Creative Director Mark Craig explains,"We really loved the old time industrial feel of our initial names. Now the time is right for us to highlight what we feel is an innate human need - the desire to travel, to explore new places and new ideas. This process of discovery goes right to the core of our brand." Read more.
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