J&J Challenges CIBA's Ads

"The National Advertising Division of the Council of Better Business Bureaus has determined that although CIBA Vision Corp can support certain advertising claims made as part of its 'Power of One' advertising campaign, it recommended that CIBA modify or discontinue certain other claims made for CIBA Dailies and CIBA Air Optix Aqua contact lenses, according to a National Advertising Division press release," reports PCONSuperSite. "The advertising at issue was challenged by Johnson & Johnson Vision Care Inc. (JJVC), who contended that the “Power of One” campaign relied on selective citation of data of reported differences in certain studies of patient compliance rates with the Manufacturer Recommended Replacement Frequency (MRRF) for daily, 2-week and monthly disposable contact lenses, the release said." Read more.