Great Retail Marketing Idea for ECPs

"With four in 10 Scots (40%) not having their eyes checked on a regular basis, Boots Opticians, supported by RNIB and Action for Blind People, today launches the Great Big Eye Check," notes All Media Scotland. "The initiative - to help raise awareness of eye health and encourage more people to have their eyes checked regularly - coincides with Boots Opticians becoming the first high street opticians to rename its comprehensive eye test an ‘eye check’." What's good for Scots is probably good for Americans. Read more.