"Bally, the Swiss luxury leather goods house, has signed a licensing agreement with global eyewear group TWC-L'AMY for the development and distribution of an exclusive prescription and sunglass eyewear range," reports Trend. "Products are expected to be launched worldwide by the end of 2012. Created in partnership with Bally's Creative Directors Michael Herz and Graeme Fidler, the Bally merchandise team and L'Amy's Product Manager and Eyewear designer, the collections will 'embody Bally's ethos of craftsmanship excellence, innovative design and high quality materials.'" Read more on the Trend post.
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