SCG Helps Opticians Promote CLs

"The national awareness campaign, Eye Love My Local Independent Optician, launched by the Sight Care Group [SCG], is supporting its members’ practices by rolling out a bespoke contact lens toolkit to help drive new patient enquiries and boost sales," according to a post on Optometry.co.uk. "It features posters, a fact sheet and advice for practitioners. Recent research completed by the campaign discovered that 78% of people who wear spectacles have never tried contact lenses, however a third would like to know more about the options available to them but have never enquired." Read more. Why can't a similar program run in the U.S., which naturally has a larger CL market?