National BBB Takes Coastal Contacts to Wood Shed

"The National Advertising Division of the Council of Better Business Bureaus has recommended that Coastal Contacts, Inc., discontinue an 'up  to 70 percent' savings claims and modify advertising that promoted 'free' products," according to Dealer Communications. "Further, in a case of first impression, NAD – the advertising industry’s self-regulatory forum – reached a determination regarding the messages conveyed by general social-media endorsements, and more specifically, the endorsements signified by “likes” on Facebook. The claims at issue were challenged before NAD by 1-800 Contacts, Inc. NAD reviewed express claims that included" a variety that Dealer Communications lists.