Marcolin and Diesel Launch New Sunwear Line

"Eyewear giant Marcolin, the parent group of designer eyewear lines such as Roberto Cavalli, John Galliano, and the retail phenomenon Tom Ford, hosted a luncheon in the Hollywood Hills on Tuesday to celebrate the launch of their newest licensed designer line, Diesel. Preaching to an audience of fashion bloggers and stylists, company representatives captured our attention with their trend forecast: that DSquared² and Swarovski could be the next brands to reach the Tom-Ford level of popularity and demand. Bold words, considering that Tom Ford has enjoyed a freakish rate of growth in the face of the economic downturn, and achieved a household-name status in a way unprecedented for the eyewear industry. Do DSquared² or Swarovski have what it takes to explode across US markets?" That's the question asked by the bloggers at Racked. Read more.