Wednesday, November 30, 2011

Behind the Scenes of the Browne-Dita Deal

The Los Angeles Times comes into the story behind the Thom Browne and Dita eyewear deal: "Fashion designer Thom Browne recently rolled out his latest brand extension -- a collection of retro-cool unisex sunnies and optical frames inspired by architects, politicians, industry and design of the 1940s, '50s and '60s. Besides being a super-stylish selection of shades that keys perfectly into the TB aesthetic, the eyewear program is noteworthy not only because it marks the label's first foray into licensed products, but also because the company behind the fabulous frames is Los Angeles-based Dita Eyewear." Read more.

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