Action Sports Stars Launch Eyewear Line

"Leaders from different parts of the action sports industry have joined to create a new, premium sunglass brand that marries elevated street fashion and action sports," says Transworld. "Skateboard mogul and television star Rob Dyrdek and Pete Fox (CEO of Fox Head Inc.), will launch IVI (pronounced “eye-vee”) in the spring of 2012. Industry legend Jerome Mage, also a partner, is the lead designer. Read more.