Thursday, January 16, 2014
Online Retailer Adopts New Packaging and Pricing
Rivet & Sway, an online eyewear retailer for women, has unveiled a home-try-on package that provides up to five eyewear style options. The home-try-on package features luxurious undertones and intricate feminine details that create a visually stunning, fashion-forward presentation, according to a company spokesperson. The company also has enhanced its final purchase packaging, which now includes a stylish hard case to protect the frames. In addition to these packaging changes, the company recently unveiled a more consumer-friendly pricing structure that allows women to purchase multiple pairs of glasses at a lower cost. Read more.