FGX International to Launch Foster Grant Ad Campaign
FGX International will launch next month an integrated multi-million dollar
national advertising Foster Grant eyewear campaign. The campaign, created by MMB of Boston, features Brooke Shields.
The television campaign will include
multiple commercials for Foster Grant Reading Glasses and a new
collection of Crystal Vision Reading Glasses. In a nod to
the brand’s history, the campaign will feature the well-known “Who’s
that behind those Foster Grants?” tagline, which was
recognized by Advertising Age as one of the Top 100 Advertising
Campaigns of all time. Read more.