Saturday, September 21, 2013

New from Columbia

"L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 2 new models, utilizing new and exclusive frame design and material named F90-Ultra Lite Adjustable." So goes the Midwest Lens post. "The new models feature stainless steel frame fronts, combined with F-90 injection-molded temple stems. 'To create our new adjustable temples we started with a metal alloy core, then wrapped it in our exclusive H-90, Hyper-Lite 90, injection-molded material, transforming it into a super-slim, flat profile temple. The F is for flattened, the 90 represents H-90 and the A stands for adjustability—F90A,'” said Worldwide Brand Manager Connie Reiss. “'Despite the metal core, our F90A offers ultra-lite comfort and soft-rubberized surface for long term, secure wear in the outdoors' said Reiss." Read more.

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