Tuesday, September 17, 2013
Best Image to Sell Only to Brick and Mortar Stores
In a bold effort to protect the optical dispensary and boutique from being “show roomed” to potential customers who intend to purchase online, Best Image Optical has had a firm company policy in which their eyewear brands (Dolabany Eyewear, Mario Galbatti, & Plume Paris) are only available through brick and mortar locations and not to be sold online or to chain-store discounters. They wanted their customers to rely and depend on that message. So far, they have received an overwhelming response from customers. Read more.