“A new pair of prescription specs can run you hundreds of dollars. So how can you buy a good pair of glasses without leaving yourself seeing double over the cost?” That’s the start of Consumer Reports report on the retail eyewear industry. The results might surprise you. “One answer is to shop at Costco. The store topped our list of eyeglass retailers for overall satisfaction in Consumer Reports' 2012 survey of nearly 19,500 readers. Another option is to buy from eyeglass websites. Doing that, we were able to save as much as 40 percent, compared to buying at a walk-in optical chain store such as LensCrafters. The downside, of course, is that you have to wait for your glasses to be mailed to you, and it can be a hassle returning them if there's a problem. But if you don't mind paying more, or most of your purchase is covered by insurance, go for independent local optical shops or a private doctor's office, which got high scores for satisfaction from our readers and top marks for merchandise quality and customer service [italics our emphasis].” Read more. The report also offers good tips for your customers so you might consider letting them know.
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