Friday, June 21, 2013

Davis Vision Launches New Brand Strategy

Davis Vision is launching a new "Eyecare Reframed" brand strategy that it hopes will educate employers and consumers about eyewear and eye care. The model is said to wholly controls the end-to-end delivery of vision care, to include all labs, frame design, retail and every aspect of the customer service delivery. This includes a solid foundation of 40,000 independent and retail participating provider points of access. The system provides a superior customer experience,  as a result of the fact that Davis Vision's buying power comes from direct end-to-end management of the process, starting with eyewear fabrication which enables Davis to provide a more progressive low-to-no out of pocket offering through a proprietary eyewear collection, and through its retail arm at Visionworks, says a company spokesperson. Read more.

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