Monday, June 10, 2013

Fendi to Break Up with Marchon and Hook Up with Safilo

Safilo Group and Fendi will hook up with a licensing agreement for the design, production and worldwide distribution of Fendi sunglasses and optical frames, valid until December 31, 2022. Read more

The partnership will begin at the beginning of next year when Marchon’s licensing agreement with Fendi will expire. Marchon and Fendi partnered up in 1991, beginning with a regional license for the Western Hemisphere. In 2005, the license expanded to include all global markets. Read more.

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