CooperVision announced its newest contact lens development at the British Contact Lens Association Clinical Conference earlier this month. New MyDay daily disposable contact lenses are made with a material it’s calling Smart Silicone, maximizing oxygen delivery to the cornea, according to a company spokesperson. In addition to oxygen permeability, the disposables reportedly offer high wettability, making for a softer lens and a comfortable wearing experience. According to the company’s clinical research, two weeks of the new lens contributed to less eye redness, resulting in whiter looking eyes. They also report that nine out of 10 patients were satisfied with the comfort of MyDay lenses. Read more.