Tuesday, June 18, 2013

Eyefly Donating Eyewear to Institute’s Vision Campaign

"Eyefly, the online eyewear retailer, has pledged to donate one frame for every frame they sell to the BRien Holden Vision Institute Say Eye campaign, according to an Eyefly press release appearing on a Wall Street Journal post. The remainder of the release read: “With an initial donation of 15,000 optical frames, Eyefly is lending its support, while serving to promote advocacy and education for the development of eye care worldwide. Brien Holden Vision Institute is one of the largest and most successful non-profit social enterprises in the history of eye care -- offering a practical fusion of science with licensing enabling its continuing research success to be reinvested in public health and further research to develop programs, models of vision care and up-scale education in developing communities worldwide. Brien Holden Vision Institute launched the Say Eye campaign to raise public awareness for the millions of people in developing communities whose lives could change dramatically with a simple eye exam and pair of glasses.” Read more.

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