Saturday, April 6, 2013

The Rise of the Independent Eyewear Designer?

“Well, it turns out that in the shadow of these large licensing companies [Luxottica, Safilo, Marcolin], a number of independent eyewear designers are on the rise and resonating with more knowledgeable, discerning consumers, challenging the grip of the ‘big three’ behemoths,” reports the Business of Fashion. “Some, like London-based Linda Farrow, have partnered with designers like Alexander Wang and Dries van Noten. All have tried-and-true methods rooted in craftsmanship, unique materials and fashion-forward design — qualities for which their customers are willing to pay.” Read more.

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