Tuesday, April 2, 2013

Forbes Interviews the “Spirits” Behind Mykita

“Forecasting the future of eyewear is not only about product familiarity.  More ingenuity and more technology seem to be the common traded views to reach modern consumer demands. Founded in Germany, Mykita has been making handcrafted eyewear since 2003. The name Mykita is derived from “Kita” (a common abbreviation for Kindertagesstätte /Kindergarden ) and is a reference to the firm’s first premises in a former day nursery,” writes Forbes. “The creative process begins with three kindred spirits behind the brand; Founders, Moritz Krueger, Philipp Haffmans, and Daniel Haffmans.  The cool allure of the product is the technical solutions; modern and lightweight materials and a precious sense of durability.  The collection is visibly approachable -with a few exceptions of effectively exaggerated styles designed to the product mix for the more adventurous consumers who prefer a character of shaded illusion.” Read the interview.

Midwest Lens reports that "For Spring 2013, Mykita eyewear drew inspiration from a particularly artistic crew: Jeff Koons and Erwin Wurm. The two new frames, titled Egon and Emil, feature sculptural elements that these contemporary artists are known for." Read more

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