G-Star Raw Signs on with Marchon

G-Star Raw has signed a licensing deal with Marchon Eyewear, Inc., giving the eyewear company rights to manufacture and distribute collections under the G-Star brand. The first deliveries will be effective from October 2013. G-Star is the modern denim brand. Its philosophy has always been “Just the Product” with a focus on denim craftsmanship and innovation. G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The brand’s singular point of view on construction and design also stretches beyond denim, including other wardrobe essentials, footwear, and accessories. With the expertise of these two specialists coming together, this partnership will bring a new perspective to the eyewear industry, bringing innovative sun and ophthalmic products that represent the raw, industrial G-Star design signature.