Transitions Optical is expanding its Official Sponsor of Sightseeing program in 2013.For this program, the company is turning to Neolane and The Marketing Store Worldwide to support its CRM efforts, expand its social integration, and grow its cross-channel communications efforts. Transitions wants access to its database and test marketing campaigns regularly. Working with The Marketing Store Worldwide, Transitions is implementing Neolane’s conversational marketing platform. Therefore, Transitions will create an integrated, cross-channel approach including the integration of social media marketing (i.e. Facebook, Twitter). Additionally, the lens company will have access to advanced reporting and analytics capabilities to obtain deeper customer insight. As such, the company will be able to gather, track, and analyze data to better understand where its marketing efforts are working and where they can most benefit from changes or improvements. Read more. What could that mean for you? A marketing program that better informs the best potential customers for Transitions lenses, which should make an ECPs job easier.
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