Essilor of America, Inc., will launch a national consumer advertising campaign for its Crizal No-Glare lenses, starting in March and running through the year. Essilor expects the campaign to reach at least 250 million consumers. It will run on cable tv stations; websites like Yahoo, MSN, Weather.com, and iVillage; on radio stations using talk, oldies, and adult contemporary formats; and in major consumer publications. (To view and listen to the television and radio commercials, visit www.crizalusa.com.)
The television commercial will demonstrate the lenses' benefits and how they reportedly provide the clearest vision possible in any condition. Essilor also has created a “tool kit” for independent ECPs. The kit includes a training presentation and such in-office merchandising materials as tent cards, frame-board displays, posters, cubes, and more. Read more.
No comments:
Post a Comment