Sunday, January 20, 2013

Bensimon to Join the Eyewear Business

Bensimon: From Sneakers to Eyewear
“Following the launch of e-commerce, Bensimon debuts in the world of eyewear,” reports Mido 365. “This January, the Parisian footwear and accessories brand headed by Serge Bensimon (who recently joined the committee of the 'Maison du prêt-à-porter') will present the first collection of sunglasses made in collaboration with the Japanese group, Aoyama. The license agreement includes the Europe-wide distribution of vision and sun models for women.” That was the extent of the report.

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