Wednesday, January 16, 2013
Lowering the Cost of Eye Care?
"The world’s largest provider of eye
care has found success by directly adapting the management practices
of another big-box food brand, one that is not often associated with
good health: McDonald’s.” That's
from the start of a New
York Times
post about Dr. Venkataswamy (aka Dr. V), noted for performing eye
care at considerably lower cost.
“In 1976, Dr.
Govindappa Venkataswamy — known as Dr. V — retired from
performing eye surgery at the Government Medical College in Madurai,
Tamil Nadu, a state in India’s south. He decided to devote his
remaining years to eliminating needless blindness among India’s
poor. Twelve million people are blind in India, the vast majority of
them from cataracts, which tend to strike people in India before 60 —
earlier than in the West. Blindness robs a poor person of his
livelihood and with it, his sense of self-worth; it is often a fatal
disease. A blind person, the Indian saying goes, is “a mouth with
no hands.” Read
more.
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