Moscot and Warby Parker Succeed in Luxottica's Playground

“Luxottica designs and retails more than 80 percent of the world's major eyewear brands.,” goes the Reuters report about Warby Parker and Moscot. “Yet two small New York City eyewear companies-one old, one new-have embraced their own individual principles to turn profit in an incredibly competitive market space. The upstart on the block, Warby Parker, opened in 2010. But it has already grown more than 500 percent after hitting its first year's sales target for $95 eyewear in three weeks. Then there's Moscot, a family-run company now in its fourth generation. It has literally grown from Hyman Moscot's single pushcart in 1899 to a worldwide symbol of Big Apple sophistication. Yet it's done so without swank ad agencies or a big-name fashion photographer. (Co-president Wendy Simmons handles Moscot fashion shoots.)” Read more.