Wednesday, December 7, 2011
Singer's Wooden Wonderland
"Portland, Oregon, native Eric Singer stumbled upon a business plan while foraging through his backyard. Combining the limb of a Madrone tree with a rusty pair of cabinet hinges and lenses from the corner store, the eyewear brand Shwood was born and has been making waves at retail with its unique spin on a somewhat overly saturated market, using a material that most would never associate with that particular product category." So goes the post on Transworld Business. "The brand, which was founded in 2009 and houses its manufacturing facility in Portland, Oregon, still makes all of its product solely by hand—a process that merges technology with classic skilled craftsmanship. Every step, from veneering and lens cutting to shaping and finishing, is conducted in-house, and 'wood manipulation is kept to a minimum in order to showcase its natural and unique splendor,' according to the Shwood website." Read more.