Ralph Lauren Launches New Lines Based on Its US Olympic Teamwear

"As official outfitter of the US Olympic and Paralympic teams for London 2012, Ralph Lauren introduces the athletes serving as the brand’s ambassadors," reports Sportwear International. "The Ralph Lauren 2012 Olympic Collection is inspired by the 1948 Olympic Games in London and presents a mix of reproductions, vintage motifs and modern sporting silhouettes in the iconic color palette of red, white and navy. It features reissued heritage pieces from the ‘30s and ‘40s, including, amongst others, fleece warm-ups, a cricket-collar shirt and sweatshirts, the Big Pony polo with the new Olympic team logo along with Olympic-branded accessories, from tote bags and hats to towels and eyewear." Read more.