Pro Fit Optix Has “New” Frame Order Program

In the case you missed it, as we did: "Pro Fit Optix introduced a new program for ordering frames, lenses and add-ons at International Vision Expo, according to a company press release. The program offers 60 private label frame styles expanded with fashion lines from Reebok, Nigura and Michalsky, and a full range of high-tech ophthalmic lenses produced with the latest free-form technology, all supported by a worldwide network of fabrication labs and optical manufacturers connected through a proprietary system called SmartSoftware, the release said." That's the word from PConSuperSite.