Friday, May 20, 2011

BBB Tells Acuvue Some Claims Bleary

Here's the start of the PConSuperSite post: "The National Advertising Division of the Council of Better Business Bureaus determined that Johnson & Johnson Vision Care can support certain superiority claims in advertisements for Acuvue Oasys but recommended that the manufacturer discontinue other claims, according to a press release from the industry group. 'The claims at issue were challenged by CIBA Vision Corp.,' according to the National Advertising Division (NAD) press release. After review of one advertisement, the 'NAD determined that Johnson & Johnson Vision Care's (JJVC's) superiority claims were adequately supported by evidence in the record,' referring to a JJVC comparative clinical study, according to the press release."

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