It was difficult writing that headline with seriousness. It does seem that Gucci has convinced the fashion world that its new Safilo eyewear line could save the planet: "Not the first name that springs to mind when we think of eco friendly fashion, but Gucci are showing their commitment to sustainability with a new range of 'green' glasses." That's from Afroboudoir. Similar copy appeared in WWD. "The company are already working to develop a prototype made from an alternative to plastic, and this coming August will introduce four eyewear styles made from sustainable materials that contain a much higher percentage of naturally occurring ingredients." Read more and see images.
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