CooperVision Gets Make-Over

Contact lens manufacturer CooperVision unveiled a new brand identity. Siegel+Gale, which created the new design, claims CV's new visual identity will help position the company for continued growth and improve worldwide recognition. CV's brand platform is said to challenge industry conventions and to capture CV's "true spirit." Whatever that means. One change, CV's promise. Now it's, "We bring a refreshing perspective that creates real advantages for customers and wearers."