Friday, May 20, 2011

People Avoiding Eyecare. It’s the $$$

"A large number of people who have problems with their eyesight don't visit eye doctors because of the cost or because they don't have health insurance that covers eye care, a CDC survey shows," according to a WebMD news post. "The survey shows that others don't get regular eye exams because they don't think they have eye problems, or for a variety of other reasons, such as having to travel too far to see doctors or specialists or having no transportation to get to their offices." Read more. The study doesn't analyze the potential marketing opportunity for eye care providers. A good marketing program could accomplish two goals: help more individuals and generate more traffic.

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