As the NHS releases new figures charting record low rates of eye testing for individuals younger than 16, UK retailer Vision Express is launching a superhero comic, in a bid to drive home the importance of eye tests. The new report shows just 19% of children take their free eye test, with rates in gradual decline over the past ten years. Vision Express has joined forces with Medikidz. The comic will address common experiences children may face with their vision, such as struggling to watch television, or read from a whiteboard at school. Read more.
Tuesday, July 23, 2013
Vision Express Teams with Medikidz as Kids' Eye Exams Decline
As the NHS releases new figures charting record low rates of eye testing for individuals younger than 16, UK retailer Vision Express is launching a superhero comic, in a bid to drive home the importance of eye tests. The new report shows just 19% of children take their free eye test, with rates in gradual decline over the past ten years. Vision Express has joined forces with Medikidz. The comic will address common experiences children may face with their vision, such as struggling to watch television, or read from a whiteboard at school. Read more.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment