James Franco New Face for Gucci Eyewear Ad Campaign

Elle  asks, "A close-up of James Franco's scruffy, chiseled face? You've got our attention. That seems to be part of the strategy for Gucci's Bamboo Sunglasses campaign starring the multi-hyphenate with photography by Mert Alas and Marcus Piggott. ...The '70s-inspired frames, made with natural bamboo cane, won't be available until October, but you can check them out now on Franco's face in this exclusive behind-the-scenes shot and campaign image. Read more. 

The campaign, shot by Mert Alas and Marcus Piggott and debuting worldwide in August 2013, highlights the classic yet contemporary elegance of this new style, perfectly matched with Franco’s sophisticated personality. 

These sunglasses are a refined evolution of the classic Bamboo version launched in Spring/Summer 2013. The exclusive eyewear that James Franco wears in the campaign stands out for the new black version of the bamboo detail, complementing the dark ruthenium and grey shaded mirrored lenses. This style, which uniquely uses natural bamboo cane, blends tradition and innovation to reflect the House’s philosophy of contemporary luxury. The 70s-inspired pilot-shaped metal frame, embellished with the bamboo cane detail on the bridge and the Gucci laser signature on the lenses and temples, make these sunglasses highly distinctive and iconic.