“A&A Optical announces the release of a series of DIYD (Do It Yourself Display) Guides. In an effort to increase their customers’ product insight and ultimately market their optical dispensary as a retail space, A&A offers helpful and creative merchandising tips in a series of easy to use ‘how-to-guides,’” notes Midwest Lens. “DIYD Guides feature a themed display and a corresponding list of props (including price and suggested place of purchase). In addition, the guides offer ideas for recycling and reusing the purchased props. The guides are an ultimate source for inspiration and point of reference for DIY merchandising ideas.” Read more.
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