New from Polaroid

“The innovative Polaroid Plus sunglasses collection represents the perfect partnership between cutting-edge polarization technology and a “New Basic” design. The collection focuses on essential shapes and minimalist color schemes whilst providing maximum comfort, utmost eye protection and perfect vision,” according to Midwest Lens. “The Polaroid Plus collection is designed for contemporary people who are looking for optimal eye protection as well as a refined and unique style. Polaroid introduces the new and innovative UltraSightTM Plus lenses, the evolution of the polarized lenses. The new lenses are produced using the revolutionary ThermofusionTM Plus technology, integrating the exclusive ThermofusionTM process – which is used to produce the Polaroid polarizing filter – with a skillful manufacturing technique that is 100% glue-free and designed to inject the polarizer into a polyamide lens.” Read more.