Saturday, July 27, 2013

Jennifer Garner Promoting Max Mara

“Jennifer Garner is being paid to cover up her beautiful brown eyes,” notes Gossip Center. “But in this case, the actress doesn’t mind, seeing as they’ll be shaded by sophisticated sunglasses made by Max Mara. Garner has just signed on to star in the luxury Italian fashion house’s first-ever accessories campaign. The oversized eyewear, introduced as MM DIVA sunglasses, has an ultra-light feel and comes in easy-to-match colors. Mrs. Ben Affleck will also help put a spotlight on Max Mara’s elegant new handbag, which it calls JBag. This is the first time the fashion brand has recruited an actress in its marketing strategy. The slogan that appears throughout the campaign: Timeless is Now.” Read more.

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