Vision Council Issues Report about UV

More than 55 percent of adults in the United States lose or break their sunglasses every year, according to a new consumer media report by The Vision Council. For these and the 27 percent of adults who do not ever wear sunglasses, exposure to ultraviolet (UV) radiation could end up costing them a lot more than a new pair of shades. The report, Finding Your Shades, Protecting Your Vision, outlines trends in UV-protective behavior as well as the major health effects that can occur as a result of cumulative UV exposure, and the protective measures necessary to prevent them. Copies of the report have been issued to consumer health and lifestyle reporters nationwide. The council also has developed free educational materials, including a UV-focused poster, children's activity booklet, and waiting room/community magazine, Under the Sun, to help eye care professionals inform their patients about the importance of vision protection year-round. These complimentary marketing materials are available through the council's online store. To download a copy of the Finding Your Shades, Protecting Your Vision report, visit the Bureau of Missing Sunglasses. Read more.