This summer, the One for One company,
Toms,
is launching a new campaign to help it reach its goal of saving and
restoring sight to 100,000 people around the world. Toms' Summer of
Sight kicks off on
May 10, timed with the
anticipated arrival of new Toms Eyewear product that will hopefully make
shoppers look as good as the good they are doing. Of the Summer of Sight campaign, Toms Founder
Blake Mycoskie
said "When we launched last year, we had no idea we could get anywhere
near helping 100,000 people in such a short amount of time. We're truly
proud, yet humbled, that the response to Toms Eyewear has been so
positive. The goal of 100,000 people returning to work or school,
rejoining their communities and regaining their independence is
something all of us at Toms – and our fans – are excited about."
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