Swarovski Promotes New Line with AR App

"Swarovski is celebrating summer by rolling out a new eyewear line and doing it in a really festive way," reports Pop Sop. "The company has launched an augmented reality app on Facebook to 'give its fans 15 amazing seconds of fame.' Using the Be Amazing app, people can ‘try on’ a pair of Amazing Sunglasses, dance for the webcam, and submit their video to the Swarovski’s YouTube channel for a chance to win 1 of 15 real pairs of the cool accessory. The global campaign that also features a dedicated web site mostly targeting the young female audience." Read more.