Hoya's Summer SUNsational Campaign (Buy One-Get One)

"The Summer SUNsational national campaign will allow patients to buy their first pair of clear prescription glasses and get the same prescription in sun lenses for free," reports Eye Surf. "By doing this with sun wear, the benefits this time of year to the second pair are obvious. Let’s start with protecting your patients from UV, and then giving your patients a value position at the same time. The idea is to get the ECPs, their entire staff and their patient base involved in the process of more than one pair with each visit. The program includes several components to get ECPs engaged in the process:
1. Educational webinars with scripting and packaging tips
2. P.O.P with posters, recall cards and dispensing mats
3. Micro site at www.thehoyafreeformcompany.com/diamond
4. Consumer driven social media
5. Social media content, email templates and other marketing and educational materials." Read more.