ODs Must Adapt the Challenges of the 21st Century, Says Report

"Independent optometry faces a major challenge. Will the industry remain stable, with approximately 50% market share for overall vision care (including optometric services as well as materials like glasses and contact lenses), or will it be forever changed by the same market pressures that have disrupted other industries like books, consumer electronics and independent pharmacies?" That's the word from a two-month-old study conducted by Bain & Co. Read more.