Saturday, July 2, 2011

Marketing Tool for Selling Sunwear

Sunwear combats this!
Need to convince patients to buy sunwear? You might want to download this article from Boston.com and let patients see what other experts are saying. It starts: "Sure, sunglasses can be a cool summer accessory, but they’re also as vital as sunscreen for protecting against the sun’s ultraviolet rays. A good pair of shades protect against cataracts and age-related macular degeneration both of which can be caused by too much UV exposure. And, yes, even kids need to wear them, says Jia Lee, an optometrist at Harvard Vanguard in Kenmore, at least ones that meet certain standards-- not the ones parents buy in bulk as party favors. In fact, Lee says, it’s worse to wear tinted sunglasses that aren’t designed to filter out UV rays than to wear nothing at all since pupils can dilate from a shaded lens and take in more of the sun’s rays." Read more.

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