New Public Eye Care Policy? New Marketing Opportunity?

Some times changes in public policy can mean new marketing opportunities. Here's a possible one for ECPs. According to a recent press release, eye and vision problems among school-age children in the United States is an urgent national public health challenge which can directly impact a child's ability to succeed in school and later in life. To confront and help combat this growing problem, influential advocacy organizations, educators, policy makers and parents, have come together with leading doctors in the field of pediatric eye and vision care for a two-day summit aimed at highlighting the important role that vision and eye health play in school readiness. Emerging from the summit, these public health and education leaders will unveil a new national strategy aimed at combating high rates of learning-related vision problems in school-age children.

Here's one great idea but it does lack an apparent marketing opportunity. "Some 30,000 Chicago Public Schools students will learn about eye health in a pilot program aimed to get children and their parents to take vision more seriously," says the Chicago Tribune. "Prevent Blindness America, based in Chicago, gave the district 1,000 kits of its new Star Pupils eye-health curriculum for kindergarteners, first- and second-graders. With four 10-minute lessons, the curriculum is intended to be easy for teachers and straightforward for students."