Luxottica Pushes the Asian Market

"Italian eyewear giant Luxottica is trying to make its shades cool in China," according to the
Wall Street Journal. "To do that, the maker of sunglasses bearing such brands as Ray-Ban, Ralph Lauren and Prada has recently started making glasses in China specifically tailored for the Chinese. Part of their strategy is making technical tweaks to better suit Asian facial characteristics, such as a lower nose saddle, where glasses rest on the face, and prominent cheekbones."