Saturday, September 12, 2015
Chromos--Warby Parker's Online Competitor
Next Pittsburgh. "Childs is no stranger to the eyewear business. He’s the son of Norman Childs, Pittsburgh’s iconic eyewear maker. While in business school at Syracuse University, Childs launched Chromos Eyewear with a line of sunglasses that fill a gap in the market. 'The sunglass industry was separated into two major tiers: established brands charging over $100 for a quality frame, and their flimsy and essentially disposable $15 counterparts,' says Childs. 'I wanted to fill that by creating a line of durably crafted, stylish eyewear at a more reasonable price point.' Chromos Eyewear, launched online in 2013, was a hit and Childs followed with eyeglass frames." Read more.